Features, Expert Advice & Top Tips
How to best use creative in Direct Mail campaigns
As a small business you want to stand out from the crowd. Did you know that today’s consumer is exposed to up to three thousand marketing messages each day?
As a small business you want to stand out from the crowd. Did you know that today’s consumer is exposed to up to three thousand marketing messages each day?
How to best use Neuromarketing in direct campaigns
With consumers holding more marketing power than ever, thanks in part to the growing power of social media, brands are finding it increasingly difficult to fully understand people’s...
With consumers holding more marketing power than ever, thanks in part to the growing power of social media, brands are finding it increasingly difficult to fully understand people’s...
Generate more profit by identifying your target market
In marketing, one size does NOT fit all. Know your audience and address their concerns.
In marketing, one size does NOT fit all. Know your audience and address their concerns.
Nine things to consider when naming your Brand
Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand.
Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand.
Top five consumer trends in 2009
Marketing Magazine identifies the five most important consumer trends of 2009.
Marketing Magazine identifies the five most important consumer trends of 2009.
How to write an effective design brief
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project
Can a value proposition apply to every sector?
Brands adding value lines must be careful to establish the right positioning.
Brands adding value lines must be careful to establish the right positioning.
Does self-service mean no service at all?
Tesco is bucking industry opinion by trialling a solely self-checkout supermarket.
Tesco is bucking industry opinion by trialling a solely self-checkout supermarket.
Stop all this 'you-centred' branding
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity.
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity.
What really winds up customers
Small businesses need to offer better means of online communication to meet growing customer demand, according to new research on customer service...
Small businesses need to offer better means of online communication to meet growing customer demand, according to new research on customer service...
8 Strategies to make your website work for you
The rewards that await you if you’re willing to put a little time and effort into understanding Internet and E-Marketing are enormous. This is a vast area – but we want...
The rewards that await you if you’re willing to put a little time and effort into understanding Internet and E-Marketing are enormous. This is a vast area – but we want...
Marketing faces the great British banking challenge
Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks
Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks
The perfect drive for maximum impact and returns
What do you get if you combine the most recognised and trusted marketing tool with the very latest storage device? A unique and effective marketing tool to increase awareness and drive...
What do you get if you combine the most recognised and trusted marketing tool with the very latest storage device? A unique and effective marketing tool to increase awareness and drive...
Effective staff and customer newsletters
We've put together some top tips and advice for creating an effective newsletter for your staff and customers.
We've put together some top tips and advice for creating an effective newsletter for your staff and customers.
Fred. Olsen cruises ahead with online digital brochures
Alexander Rose Creative is proud to announce the launch of Fred. Olsen's Worldwide Online Digi-Brochure enabling instant online access, with ease, to information on their full range...
Alexander Rose Creative is proud to announce the launch of Fred. Olsen's Worldwide Online Digi-Brochure enabling instant online access, with ease, to information on their full range...
Credit crunch sees nation crave fast food
The 12th annual Top 500 Superbrands survey, which identifies the UK’s strongest consumer brands by polling the British public, launches today and reaffirms the success of the...
The 12th annual Top 500 Superbrands survey, which identifies the UK’s strongest consumer brands by polling the British public, launches today and reaffirms the success of the...
How to use brochures to grow your business - Part 3
Welcome to the final part of our 'How to use brochures to grow your business' series. In this feature we have 18 more profit-boosting ideas, tips, tactics & techniques to help you...
Welcome to the final part of our 'How to use brochures to grow your business' series. In this feature we have 18 more profit-boosting ideas, tips, tactics & techniques to help you...
Facebook is dead - well, it's getting older and greyer at any rate
According to the latest data from Nielsen research, increasing numbers of older people are joining Facebook in the US, with a significant growth in the over 60s age group.
According to the latest data from Nielsen research, increasing numbers of older people are joining Facebook in the US, with a significant growth in the over 60s age group.
How to use brochures to grow your business - Part 2
Welcome to Part 2 of our 'How to use brochures to grow your business' series. In this feature we have 33 more profit-boosting ideas, tips, tactics & techniques to help you gain...
Welcome to Part 2 of our 'How to use brochures to grow your business' series. In this feature we have 33 more profit-boosting ideas, tips, tactics & techniques to help you gain...
Are you making the most of your customer contacts?
In a utopian society, books would not be judged by their covers, people would not be stereotyped by their appearance, and companies would not be valued by their logo.
In a utopian society, books would not be judged by their covers, people would not be stereotyped by their appearance, and companies would not be valued by their logo.
Newsletters turn buyers into customers!
In many markets the substantive differences between products have narrowed to the point of insignificance. Hence, your ability to build a relationship with people who buy your products...
In many markets the substantive differences between products have narrowed to the point of insignificance. Hence, your ability to build a relationship with people who buy your products...
The 'R' word
We thought we'd have a bit of a creative think about the topic that no-one can ignore at the moment. "Oh no, not another gloomy read about inflation, credit crunch and cut-backs...
We thought we'd have a bit of a creative think about the topic that no-one can ignore at the moment. "Oh no, not another gloomy read about inflation, credit crunch and cut-backs...
Small Business, Big Ideas
Graphic designers today act as mediators between producers, products, and consumers, but with the last decade bearing witness to a huge democratisation of technology and more recently,...
Graphic designers today act as mediators between producers, products, and consumers, but with the last decade bearing witness to a huge democratisation of technology and more recently,...
How to use brochures to grow your business - Part 1 - Distribution
28 profit-boosting ideas, tips, tactics & techniques to help you gain maximum marketing value from every brochure!
28 profit-boosting ideas, tips, tactics & techniques to help you gain maximum marketing value from every brochure!
How to create a marketing strategy that's better than your competition's in five simple steps
Getting your marketing strategy right from the start makes all the difference to ythe results you achieve. This is our guide to getting it right.
Getting your marketing strategy right from the start makes all the difference to ythe results you achieve. This is our guide to getting it right.
Building customer loyalty through branding
For 20 of the past 22 years, my uncle bought a new Mercedes every two years like clockwork. That is brand loyalty. For a small business, customers with a preference for your particular...
For 20 of the past 22 years, my uncle bought a new Mercedes every two years like clockwork. That is brand loyalty. For a small business, customers with a preference for your particular...
The Importance of a Logo and Marketing Materials
The initial lack of customers and cash flow often causes new business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until...
The initial lack of customers and cash flow often causes new business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until...
Looking at it from your customers point of view
Are your business communications really hitting the spot and communicating the benefits of your business effectively to your audience?
Are your business communications really hitting the spot and communicating the benefits of your business effectively to your audience?
Why design really matters during a slow economy
Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of...
Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of...
Why the biggest bucks don't always mean the most beautiful adverts
Ads, ads, every which way. Our brands spend about £20bn on them every year. But who is the biggest advertiser in Britain?
Ads, ads, every which way. Our brands spend about £20bn on them every year. But who is the biggest advertiser in Britain?
A unique and cost effective service to increase exposure to your products and services!
Present your business' brochures, catalogues, presentations, newsletters and magazines as superb online interactive presentations with our professional and cost effective Online Digi-Brochure Service.
Present your business' brochures, catalogues, presentations, newsletters and magazines as superb online interactive presentations with our professional and cost effective Online Digi-Brochure Service.
New age brings fresh demands
Brands must learn to engage with the Millennials - the 14- to 31-year-olds reshaping society - if they are to get their message across.
Brands must learn to engage with the Millennials - the 14- to 31-year-olds reshaping society - if they are to get their message across.
Bodytox Launch NEW website created by Alexander Rose Creative
Bodytox Ltd is a premier Worldwide distributor of unique alternative health products with a central concept for detoxification and improved health & well being.
Bodytox Ltd is a premier Worldwide distributor of unique alternative health products with a central concept for detoxification and improved health & well being.
How to write an effective Press release
When writing your Press release don’t make it sound like a free plug for your company. This is a fundamental mistake of many Press releases and is a sure-fire guarantee of your...
When writing your Press release don’t make it sound like a free plug for your company. This is a fundamental mistake of many Press releases and is a sure-fire guarantee of your...
Alexander Rose Creative commissioned to create brand image for the prestigious Retail Week Awards
The Retail Week Awards is the most prestigious Awards ceremony within the UK Retail Industry with over 1,750 of industry’s most influential individuals attending every year.
The Retail Week Awards is the most prestigious Awards ceremony within the UK Retail Industry with over 1,750 of industry’s most influential individuals attending every year.
Are you luxury enough?
Luxury is a market under the microscope. High-end consumers have become much more discerning about the purchases they make and will scrutinise brand credentials to a much higher degree.
Luxury is a market under the microscope. High-end consumers have become much more discerning about the purchases they make and will scrutinise brand credentials to a much higher degree.
Fancy a rebrand, chief? It's so exciting it could even ruin you
Years ago someone clever defined the difference between direct marketing and traditional advertising by saying that advertising takes the horse to water, and direct marketing makes it drink.
Years ago someone clever defined the difference between direct marketing and traditional advertising by saying that advertising takes the horse to water, and direct marketing makes it drink.
Getting up close and personal
Consumers want more - more relevance and better targeting. In particular, they want us to understand their individual needs and appreciate their custom.
Consumers want more - more relevance and better targeting. In particular, they want us to understand their individual needs and appreciate their custom.
ShowerSave set to clean up with New Brand Identity and Marketing Collateral
"Alexander Rose Creative listened to our ideas and future business plans and took the time to gain a thorough understanding of what we wanted to achieve."
"Alexander Rose Creative listened to our ideas and future business plans and took the time to gain a thorough understanding of what we wanted to achieve."
Report praises 'relevant and informative' customer magazines
Customer magazines are the most relevant and informative form of direct marketing, according to a new report.
Customer magazines are the most relevant and informative form of direct marketing, according to a new report.
DMA study contradicts IPA gloom
Direct marketing adspend increased by 9.8 per cent to £18.bn in 2007, a DMA study reveals, in stark contrast to the recent IPA Bellwether report that suggests brand owners are...
Direct marketing adspend increased by 9.8 per cent to £18.bn in 2007, a DMA study reveals, in stark contrast to the recent IPA Bellwether report that suggests brand owners are...
Getting the most from your re-mails
If a list hasn’t worked, why re-mail it? After all, if your initial mailing has had an absolutely disastrous first response it’s unlikely that re-mailing it will achieve...
If a list hasn’t worked, why re-mail it? After all, if your initial mailing has had an absolutely disastrous first response it’s unlikely that re-mailing it will achieve...
Make design work for your business
Design deserves more attention than it frequently receives from business owners and managers.
Design deserves more attention than it frequently receives from business owners and managers.
Re-branding the Right Way
Re-branding, is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity.
Re-branding, is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity.
Bodytox launches Herbal Fusion Drinks
Bodytox develop new range of health drinks and Alexander Rose Creative step in to bring them to life.
Bodytox develop new range of health drinks and Alexander Rose Creative step in to bring them to life.
Getting value for money from your advertising
Advertising often works most effectively when used in conjunction with other marketing and promotional techniques, such as press releases, special events and direct selling.
Advertising often works most effectively when used in conjunction with other marketing and promotional techniques, such as press releases, special events and direct selling.
What does your headline say? Everything
People who are in the business of marketing are well aware that the way that they market to potential clients is of the utmost importance.
People who are in the business of marketing are well aware that the way that they market to potential clients is of the utmost importance.
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
Love them or loathe them, brands that elicit strong emotions stand out.
Love them or loathe them, brands that elicit strong emotions stand out.
SMP Consultancy builds on Accessibility Awareness for Disability
SMP Consultancy's director, Susan Pattrick, recently came to Alexander Rose Creative with a problem that she required a solution to.
SMP Consultancy's director, Susan Pattrick, recently came to Alexander Rose Creative with a problem that she required a solution to.
Is it a bus? Is it a plane?
It's Britain's best-known insurer. But after a rebranding, many people now wonder if it's a bus company. Miles Brignall asks why Aviva is ditching Norwich Union
It's Britain's best-known insurer. But after a rebranding, many people now wonder if it's a bus company. Miles Brignall asks why Aviva is ditching Norwich Union
How to use search engine marketing
Search engines are a great way to attract new customers but only if you make it towards the top of the list...
Search engines are a great way to attract new customers but only if you make it towards the top of the list...
Google takes the top spot as UK Superbrand
British brands must hold their nerve and budgets says Superbrands as it reveals the UK’s top business brands
British brands must hold their nerve and budgets says Superbrands as it reveals the UK’s top business brands
Alexander Rose Creative engineers brand identity for new automotive component supply company
Controlled Power Technologies is a brand new UK based automotive component supply company with expertise in powertrain engineering, power electronics and control software, formed to...
Controlled Power Technologies is a brand new UK based automotive component supply company with expertise in powertrain engineering, power electronics and control software, formed to...
European Business Awards 2008
The European Business Awards 2008 will be presented at a special presentation luncheon at InterContinental Paris Le Grand on Tuesday 11 March 2008.
The European Business Awards 2008 will be presented at a special presentation luncheon at InterContinental Paris Le Grand on Tuesday 11 March 2008.
It's the war of the words between Facebook and Scrabble
Facebook has been asked to remove the popular ‘Scrabulous’ application from its site by Scrabble’s makers, in an IP dispute. Mike Lynd, Partner at Marks & Clerk,...
Facebook has been asked to remove the popular ‘Scrabulous’ application from its site by Scrabble’s makers, in an IP dispute. Mike Lynd, Partner at Marks & Clerk,...
Alexander Rose Creative Launches New Website
Alexander Rose Creative are pleased to announce the launch of their new website. 'We have designed the site to give you an insight in to what we can do for your business by showing...
Alexander Rose Creative are pleased to announce the launch of their new website. 'We have designed the site to give you an insight in to what we can do for your business by showing...
Bodytox reaches the parts others can't
Chris Fleming, the distributor for Bodytox in Ireland has reported record sales of Bodytox since taking on the role in March 2007 and has managed to place the products in more than 300 retail outlets.
Chris Fleming, the distributor for Bodytox in Ireland has reported record sales of Bodytox since taking on the role in March 2007 and has managed to place the products in more than 300 retail outlets.
A brimful of Asha!
Asha's Indian Bar & Restaurant won Best Newcomer at the Taste of Birmingham Awards 2007. Birmingham now has its very own brimful of Asha on Newhall Street.
Asha's Indian Bar & Restaurant won Best Newcomer at the Taste of Birmingham Awards 2007. Birmingham now has its very own brimful of Asha on Newhall Street.
Kerala Travel Centre 08/09 brochure launched with resounding results
The Kerala Travel Centre are happy to announce their 2008 brochure, designed by Alexander Rose Creative. This is the world's largest travel brochure about Kerala which has already been...
The Kerala Travel Centre are happy to announce their 2008 brochure, designed by Alexander Rose Creative. This is the world's largest travel brochure about Kerala which has already been...
