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How to write an effective design brief
A design brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project
A thorough and articulate design brief is a critical part of the design process. It helps develop trust and understanding between the client and designer - and serves as an essential point of reference for both parties.
Above all, the design brief ensures that important design issues are considered and questioned before the designer starts work enabling him to create a really effective solution.
This feature outlines some of the most important factors to consider when writing your design brief. If you would like to receive a full copy of our guide please call us on 01376 516686 or click here to get in touch.
Company Profile
Start your design brief with a short, honest synopsis of your organisation or company. Don’t take this information for granted, and don’t assume that the designer will necessarily know anything about your industry sector.
Your Aims
Good design can have a huge influence on the success of a company’s marketing strategy - but in order for success to be ensured, clear goals must be set.
Your Target Audience
Detail your primary, secondary and tertiary audiences. Explain if you are looking to consolidate your existing client-base or appeal to new markets.
Competition
Who are the main competitors and what are their activities?
Format
Do you have any specific requirements for the format of the project.
Usage
What will happen to the material you produce?
Quantity
If you are producing a mailer or brochure consider how
many copies you will require. It may have an impact upon the production methods used or what may be possible in the design.
Your Budget and Time-Scale
Even if you can only provide a ball-park figure, a budget expectation will give the designer a good idea of the type of solution they will realistically be able to provide.
Consult with Colleagues
Consult with as many people within your organisation as possible before sending the brief.
Language
Whilst you should write in clear, concise way - there is no reason why you cannot use emotive language to emphasise exactly what you are trying to achieve.
Design Examples
Providing examples of what you consider to be effective or relevant design can be a great help in writing a design brief.
To receive our full guide to writing an effective design brief or to discuss any aspect of a requirement with us call 01376 516686 or click here to get in touch.
