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Bodytox
Health & Detox ProductsClick here to get a closer look
OTHER RELATED WORK...
> Packaging, POS & Signage
> Website & eMedia Solutions
THE BRIEF
Bodytox Detox Foot Patches are now recognised as the World's No.1 Detox Foot Patch. Working on the qualities of reflexology and high quality natural ingredients these detox patches have been recognised to offer all kinds of benefits from improved sleep to increased energy. When the product was in development stages not even a name had been thought of. Alexander Rose Creative were employed to build a brand strategy for the launch of what is now recognised as Bodytox and to help it become a market leader. We were also to take in to account future expansion and development of the business in the health sector.THE SOLUTION
After researching thoroughly in to the product and carrying out extensive tests it was evident that this was a great product that people needed to know about. It became clear that Bodytox needed to be aligned with other leading health brands to build on it's credibility within the marketplace.
We developed a full branding package starting with name generation and progressing on to identity creation. Bodytox was the brand name selected to take this forward. The name reflected the core beneficial aspect of the product - the body - and the core process undertaken - detox. It also rolled off the tongue with ease enabling it to be more memorable. The colour palette and tones, which are designed to change depending on the product, was based on a selection of natural and earthy colours, emphasising the safe and healthy benefits of the product.
Since launching 2 years ago Bodytox, the brand, has gone from strength to strength and now has a range of five products under its canopy and stockists and distributors throughout the World including Turkey, Portugal, France, Ireland and is now taking the USA by storm.
