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RELATED WORK
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iVisage
Seeing online media through a fresh pair of eyesClick here to get a closer look
OTHER RELATED WORK...
> Websites & eMedia SolutionsTHE BRIEF
iVisage is an online media presentation solutions company. Working with large blue chip companies iVisage delivers video and media on demand for its clients to the consumer utilising the advanced technologies that exist in today's media rich society. We were employed to deliver a brand identity that would communicate the technological and professional approach of the business to potential businesses and help communicate their brand message - 'Seeing Media through a fresh pair of eyes'THE SOLUTION
As with all of our brand solutions we look to create more than just a logo. The solution to this brief was a complex one. How to communicate with a business target audience whilst illustrating the businesses understanding of the end user?
We devised a range of solutions to illustrate the various approaches that could be taken and the client chose the identity that you see above. We developed the colour palette to communicate what in essence was a fresh approach to online media.The final logo itself was designed to reflect the contemporary approach to technology that the business adopted through the typefaces and colours used and the concept was then extended to create imagery to drive immediate impact and association and to draw the viewer in - which is the core purpose of the service that the business offers.
