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RELATED WORK
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Ivory Style Bar & Club
Leading Style Bar & Club located in HertfordshireClick here to get a closer look
OTHER RELATED WORK...
> Marketing & Advertising
> Packaging, POS & Signage
THE BRIEF
When Ivory launched in 2005, one of the first requirements identified was to have a professional brand identity created which would help set Ivory apart from the fierce local competition and help drive fresh interest and communicate the unique experience that Ivory delivers for its customers.THE SOLUTION
After digging deep to get under the skin of the business we set about developing a range of brand identity solutions. It became clear we needed to develop a brand that visually communicated the values of the business - style, pleasure and indulgence. Taking influence from the classical Georgian structure that the venue is housed in and the contemporary and lavish interior that people would party in, we devised a logo that combined classical typefaces with a palette of energetic and rich colours to build a brand identity that offered the perfect mix of new and old.
